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Ranger vet and online entertainer Mat Best on his sincerely sarcastic memoir: ‘Thank You For My Service’

If you’ve spent much time online checking out videos or posts on veteran-themed social media pages and websites, there’s a pretty good chance you’re familiar with Mat Best. Over the past several years, the former Army Ranger and defense contractor has leveraged his military experiences into a wildly successful career as an online entertainer, co-creator of the veteran-made zombie flick Range 15, and the co-founder of three popular military-themed companies (Black Rifle Coffee, Leadslingers Whiskey, and Article 15 Clothing), to boot.

Now, Best is adding “author” to a list of titles that include: operator, entrepreneur, coffee aficionado, apparel designer, actor, comedian, whiskey distiller, and master of parody rap battles.

Starting on Aug. 15, Best will begin his book tour for Thank You For My Service at the Marine Corps’ Camp Pendleton in California, ahead of its release on Aug. 20.


As the title suggests, the memoir pairs his signature style — a heavy dose of sarcasm and gallows humor, balanced by the occasional moment of sincerity and solemnity — as he writes about his upbringing; his decision to enlist in Army; his four deployments to Iraq and one to Afghanistan as part of 2nd Battalion, 75th Ranger Regiment; the five years he spent working as a contractor after the military; and his (somewhat rocky) transition from mil-life to the civilian world, as he set out to co-found and run a string of veteran-focused businesses.

And, considering the memoir is coming from a guy whose most viewed YouTube video is a mash-up of every vet stereotype known to man, the book is likely to have you laughing your ass off, while your civilian partner or spouse stares at you like you’re a lunatic.

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Read more here:: Task & Purpose

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