Ranger vet and online entertainer Mat Best on his sincerely sarcastic memoir: ‘Thank You For My Service’
If you’ve spent much time online checking out videos or posts on veteran-themed social media pages and websites, there’s a pretty good chance you’re familiar with Mat Best. Over the past several years, the former Army Ranger and defense contractor has leveraged his military experiences into a wildly successful career as an online entertainer, co-creator of the veteran-made zombie flick Range 15, and the co-founder of three popular military-themed companies (Black Rifle Coffee, Leadslingers Whiskey, and Article 15 Clothing), to boot.
Now, Best is adding “author” to a list of titles that include: operator, entrepreneur, coffee aficionado, apparel designer, actor, comedian, whiskey distiller, and master of parody rap battles.
As the title suggests, the memoir pairs his signature style — a heavy dose of sarcasm and gallows humor, balanced by the occasional moment of sincerity and solemnity — as he writes about his upbringing; his decision to enlist in Army; his four deployments to Iraq and one to Afghanistan as part of 2nd Battalion, 75th Ranger Regiment; the five years he spent working as a contractor after the military; and his (somewhat rocky) transition from mil-life to the civilian world, as he set out to co-found and run a string of veteran-focused businesses.
And, considering the memoir is coming from a guy whose most viewed YouTube video is a mash-up of every vet stereotype known to man, the book is likely to have you laughing your ass off, while your civilian partner or spouse stares at you like you’re a lunatic.